Adobe is the highest-designated Leader in Everest Group’s CDP Products PEAK Matrix® Assessment 2025.

Explore Everest Group’s Customer Data Platform (CDP) Products PEAK Matrix® 2025 to learn why Adobe is in the highest Leader position for strengths including:

• A well-distributed client base across industries, with a product roadmap focused on omnichannel data unification and customer journey optimization.
• Significant investments in first-party data strategies with the launch of Real-Time CDP Collaboration, enabling compliant data clean rooms for marketers.
• A strong global presence through an extensive technology and SI partner ecosystem, including partnerships with all major SI providers.